By being neighborhood specialists, they were able to distinguish themselves and show they had more to offer than their competitors.
And For Sale By Owners came to them. By providing a place for home sellers to advertise their homes for free, they saw Don & Diane as allies. They asked nothing from them. In fact, they gave them the community web site signs to drive buyers to the site. Yes, For Sale By Owners were now driving buyers to them. When the for sale by owner decided they needed the services of a REALTOR, and most do, Don & Diane had already built a relationship with them.
Being the REALTORS on the community site, they now had buyers and sellers coming to them, and they were spending far less than they had before. They essentially had the entire community referring business to them.
However, one of the most rewarding aspects of the site was their ability to help others. By creating a place for residents, businesses and area non profits to thrive, they were able to give back to the community that had given them so much.
