The things that truly impacted their lives were in one place. It was a friendly place to share information with the neighbors. All the local merchants, organizations, clubs, schools, events and news were presented in an easy to find format.
The results were amazing! The community took possession of the site. It was theirs and they were proud of it. They told one another about it. They promoted the site in their storefronts, on the streets and on their cars. And every time they did, they were driving business to the Realtor that was behind it.

How many people do you know that would put a REALTOR'S bumper sticker on their car? Yet those same people proudly display one of their community web site.